Last week we had a first look at the three different versions of Soundwave that were released in Europe in 1985 and 1986. This week the conclusion where he have a more detailed look. I decided to embellish this second part with some new illustrations, which you will find below throughout the article. I might even merge these two parts into a more cohesive single article in the future. Enjoy reading!

“1. Packaging”

First a small visual recap of last week, where we primarily looked at packaging differences. Here’s an overall comparison of the front of the packaging. As always, you can click on the picture to open a bigger version.

1. The packaging

Also, all three variants have a trademark sign (™) next to the Transformers logo, which indicates the packaging is based on early American Soundwave packaging. Later versions of Transformers packaging in the US featured a registered trademark sign (®) next to the Transformers logo.

Trademark notice next to logo

“2. Tech Specs”

What I forgot to include last week was a shot of the back of the box, specifically of the tech specs. Here we can see again that the MB/Takara (1985) and Hasbro/Takara (1986) packaging is identical. Soundwave’s and Buzzsaw’s motto is shown in German, French, Dutch and Spanish respectively. The Hasbro/Ceji (1986) variant is different. Here we see that German has been dropped and replaced by English. Also, the Ceji variant has French as the first language and English as second. This is different from most of the other 1986 European Hasbro/Takara output where the order is swapped around with English as the first language, followed by French. This is not really surprising though, given the fact that both Soundwave’s box and the toy itself were printed and manufactured in France. Dutch and Spanish remain unaltered as third and fourth language on the Ceji Soundwave packaging.

2. The tech specs

“3. Logo and Age Notice”

The next thing to look out for when identifying European Soundwaves is the branding on the packaging. The MB/Takara version carries an MB logo on the box which is easily recognized. The Hasbro/Takara and Hasbro/Ceji versions, of course, feature a Hasbro logo. But there is a good way to tell the latter two apart. As we’ve seen above, the Hasbro/Ceji variant has a different set of languages compared to the Hasbro/Takara variant. Right under the MB or Hasbro logo is an age notice in four languages. The MB/Takara and Hasbro/Takara packaging has the exact same quad-lingual notice (German, French, Dutch and Spanish), while the Hasbro/Ceji version is different (French, English, Dutch and Spanish).

3. Logo and age notice

“4. Copyright Notice”

And the last thing we looked at last week was the copyright notice on the box. Again, the MB/Takara and Hasbro/Takara variants have identical packaging in this respect. The copyright notice shows 1984 as the year (while these variants were actually released in 1985 and 1986 respectively in Europe) and show “Milton Bradley International, Inc” as the copyright holder. The Hasbro/Ceji variant is different and shows a 1986 copyright belonging to “Hasbro Bradley, Inc.” Also, where the Takara variants were both made and printed in Japan, the Ceji variant was made in France and also had its packaging printed in France (by a company called Cajofe).

4. The copyright notice

A word of warning: It seems that a couple of years later (early 1990’s?) Chinese versions of Soundwave were made. The packaging these came in is nearly identical to the European Hasbro/Ceji packaging. The main difference is the copyright notice on the box, which only shows the first part (“© 1986 Hasbro Bradley, Inc.”) and has the part about being manufactured and printed in France missing. It looks like they just reused this original Hasbro/Ceji packaging and changed it slightly. This Chinese version may or may not also come with Chinese stickers on the box. It may also contain English language stickers, because it seems that these have been imported into the UK as well at some point in time. So, although that box looks like it’s European, it’s not a real European release.

“5. Styro Foam Patterns”

Now let’s shift our focus to the insides of the box! The moulding differences between these three Soundwaves are very minor, but there is one dead give away that will allow you to determine if you have a Ceji Soundwave or not. Before we get to the mould differences, there is one additional packaging detail that distinguishes the Ceji Soundwave from the Takara made Soundwaves. Both the MB/Takara and the Hasbro/Takara Soundwaves have identical styro foam inserts, with characteristic circles made up of small points all over the styro. See the first two photos from the left in the picture below. I deliberately tweaked the brightness and contrast to extremes in order to make the circles stand out. If you look at the styro foam that was used for the Hasbro/Ceji Soundwave you see differently styled circles, made up of evenly spaced straight lines/ridges. Since the Takara Soundwaves were both packaged in Japan they look the same. The Ceji Soundwave was made and packaged in France, which explains the different styro foam.

5. Styro foam patterns

“6. Copyright Stamping”

The best way to check if you have a true Ceji Soundwave is by looking at the copyright stamping on the toy itself. The MB/Takara and Hasbro/Takara Soundwaves were both made by Takara and as such have the same stamping, which you can see below. The Ceji Soundwave is a little different. It has the additional “MADE IN FRANCE” text above the original stamping and it has the word “JAPAN” blocked out.

6. Copyright stamping on toy

Another word of warning here. There is also a Mexican Soundwave, which was made a couple of years later by Mexican toy manufacturer IGA. There is a lot of evidence that suggests Ceji moulds were acquired by IGA at some point in time. These Mexican IGA Transformers will often have the word “JAPAN” blocked out as well and in some cases still have the “MADE IN FRANCE” notice added from the original Ceji moulds (e.g. the Mexican IGA Megatron has a “MADE IN FRANCE” stamping) even though the toy was not made in France. I am not sure what the exact copyright stamp is on a Mexican Soundwave, but there’s an easy way to identify a Mexican Soundwave: its feet are painted black!

“7. Belt Clip”

There’s another mould variation that’s easily spotted and that’s on the belt clip. Now, because this is a detachable item, it is theoretically possible for someone to swap them. So you should always be careful drawing conclusions about a toy’s origins based on characteristics of detachable parts like these. With that caveat out of the way, you can clearly see a difference between the Takara Soundwaves and the Ceji Soundwave. The Takara belt clips have three small ridges running through the center of the bottom of the clip. The Ceji belt clips are smooth and have no ridges there.

7. The belt clip

“8. Fists”

I’ve been pondering whether to include this or not, since it is such a minor detail. Often little differences like these can occur during minor mould changes or because of mould wear during the production process, so just because your Soundwave does not have these, doesn’t mean it’s not specifically a Takara or Ceji. So, take this one with a grain of salt. As you can see from the photos below, the Takara Soundwaves have a pretty smooth fist. The Ceji fist is a little different. It has two circular holes which are clearly visible from up close.

8. Fists

“Instructions”

The instruction booklets included with these European Soundwaves are all quad-lingual. As you might expect, there is a difference again between the MB/Takara, Hasbro/Takara instructions and the Hasbro/Ceji instructions. Both the MB/Takara and the Hasbro/Takara version have the same instructions that were originally produced for the MB release. These feature German, French, Dutch and Spanish as the four languages. The Hasbro/Ceji version comes with a different set of languages: French, English, Dutch and Spanish.

Soundwave – European instructions

The Hasbro/Ceji Soundwave also came packaged with a mini leaflet , all in French, with instructions on how to join the French Transformers Club.

Hasbro/Ceji Soundwave – French Transformers Club leaflet

“Battery”

One of the batteries of my particular Ceji Soundwave has two pieces of plastic sticking out from the sides. It looks like it’s a left over from the production process and not necessarily a variation point. I thought it would be good to include it here anyway, because maybe someone recognizes it.

Soundwave batteries (MB/Takara, Hasbro/Takara and Hasbro/Ceji)

“Missing Rub Sign on Buzzsaw”

There’s another oddity with the Ceji Soundwave that I didn’t feel worth mentioning initially and that is that Buzzsaw has no rub sign. I thought nothing of it, but very recently I saw an eBay auction for a very nice Ceji Soundwave and it also had the rub sign missing. I am not willing to go so far as to claim that this is the norm for all Ceji Soundwaves or even for a big number of them, but I did find it worth mentioning. I really should see more Ceji Soundwaves, preferably one found MISB (mint-in-sealed-box) to be able to say that with any degree of certainty.

“Overview”

So there were are! A relatively simple identification guide to vintage European Soundwaves. I make no claims as to the accuracy of all the information above (though I have no reason to believe the information is incorrect). This is just based on my own observations and personal research and you should treat it as such, just a guide. I will make an attempt to keep this article up to date whenever new information or errors come to light. To close things off, here’s a nice 2-page spread that contains all the 8 points we looked at. Please note: the resolution of the picture is pretty high so the file is very big, but that was necessary in order to preserve the details in some of the photos.

Left Soundwave to middle Soundwave: “Look at that piece of Euro trash in front of us.”

Right Soundwave: “Soundwave supérieure.”

Fin.

For a while now I’ve been meaning to write a short post on the various European releases of Soundwave from Hasbro’s 1980’s vintage Transformers G1 (Generation 1) toy line. Except, after I made all the photographs and I started typing away at my computer, the article became a little longer than I had anticipated. So that’s why I decided to split this post in two parts. The first part is below and the second part will be published right here in about a week. Enjoy!

“Soundwave”

Soundwave is a fan favourite Transformers character. He was part of the very first wave of Transformers toys that were released and often featured in episodes of Sunbow’s and Marvel’s Transformers cartoon. The fact that he had a total of five cassettes that could jump out of his chest and transform themselves was just mind blowing. Not to mention his excellent and mega cool vocoder voice! “Soundwave superior. Constructicons inferior.”

As a European myself I like to collect the European versions of vintage G1 (Generation 1) Transformers. Easier said than done. Finding boxed European Transformers is much harder than finding vintage boxed American G1 Transformers, even if you live in Europe! All the more difficult if you consider that, for some Transformers, several packaging and mould variations exist. Early European mainland Transformers history is quite colourful. (If you’re interested in the details I can recommend further reading in the form of my series of articles on MB Transformers, starting here). Being an early and very popular Transformers character, it is not very surprising that there are several variations of Soundwave that were released in Europe. I have managed to identify three different versions so far! Let’s have a look!

“Variation 1: MB Soundwave (1985)”

The oldest known variant that was released in Europe is the Milton Bradley (MB) Soundwave. In mainland Europe Transformers were introduced in 1985. Not under the Hasbro brand, but under the MB brand. My “guestimate” is that this version of Soundwave was first available somewhere around late summer/early fall of 1985.

European MB version of Soundwave (1985)

Don’t be misled by the 1984 copyright notice on the box. This toy was released in 1985 in Europe. The most likely explanation for the 1984 copyright notice is because the European packaging is based on the original American packaging (where Soundwave was released in 1984). For the European market the American artwork was reused with the necessary alterations for localization purposes. This is supported by the fact that the original US Hasbro assortment number is still visible on the inside flap of this Soundwave box (MB had their own distribution network and used different catalog/assortment numbers for European Transformers, visible on the lower right front of the packaging).

European MB version of Soundwave – copyright notice

As you can see from the copyright notice above, the toy itself was made by Takara in Japan, just like the US version. The MB version of Soundwave is easily recognized by the MB logo on the box, instead of the Hasbro logo.

European MB version of Soundwave – logo on the box

“Variation 2: Hasbro Soundwave (1986)”

In 1986, a decision was made to stop branding Transformers packaging with the MB logo in Europe. Instead, Transformers would come branded with the Hasbro logo. Most of the Transformers that were released in 1985 under the MB brand were re-released in 1986, but now with a Hasbro logo on the packaging. Soundwave was no exception. Based on promotional material, anectodal evidence and my own personal recollection this rebranding started occurring around April or May 1986, which is when the first Hasbro branded Transformers started appearing in European stores.

European Hasbro version of Soundwave (1986)

Aside from the Hasbro logo, nothing was changed on Soundwave’s packaging compared to the MB version. Even the copyright notice on the box still says © 1984, Milton Bradley International, Inc. The toy was also still being manufactured by Takara.

European Hasbro version of Soundwave – copyright notice

“Variation 3: Hasbro Soundwave (1986) Ceji variant”

A third European variation of Soundwave exists. It comes branded with a Hasbro logo as well, but what sets this variant apart is that it was not manufactured by Takara! It was manufactured by a toy company called Ceji. Ceji was a French toy manufacturer that went bust somewhere in late 1986 (I am still not sure of the exact date as I currently have conflicting information regarding the exact time of their demise). Up until then it was arguably Europe’s biggest toy manufacturer. In 1985 and 1986, Takara outsourced some of the production of Transformers toys for the European market to Ceji. Soundwave was one of the many Transformers that got the Ceji treatment. The build quality of the toy is equal to that of Takara’s.

European Hasbro/Ceji version of Soundwave (1986)

This specific European variant was released around July 1986. This is based on the fact that the company that was responsible for the printing of the packaging (Cajofe) employed a practice of printing a date code on one of the inside flaps of the box.

Cajofe date code on Ceji Soundwave’s packaging: July 1986

The Ceji variant has an updated copyright notice on the packaging, that is different from the MB variant and the Hasbro/Takara variant. The copyright notice is now “© 1986 Hasbro Bradley, Inc.” Also, it states that the product was “made and printed in France by Ceji under license from Takara.”

That’s it for this week. Join in me in about a week and we’ll have a look at the actual moulding differences between these three Soundwaves!

UPDATE: Read part two here.

Europe was first introduced to the Transformers in 1985. These early releases were released here by Hasbro’s (then) newly acquired MB subsidiaries: MB International B.V. (Netherlands), Milton Bradley GmbH (Germany), MB France SA, MB Belgium N.V. and MB España S.A. (Spain). Of note is the fact that these early official releases of Transformers came branded with an MB logo on the packaging. The most likely reason why the Hasbro brand wasn’t used, was because MB was a very well known brand in Europe in the 1980’s and Hasbro was virtually unknown.

Photo of early European MB Transformers

“Hasbro Steps In”

By mid 1986 or so the branding was switched to Hasbro. The various European MB subsidiaries were still responsible for the distribution of Transformers toys, but now the toys came inside Hasbro branded packaging. Most of the toys that were originally released under the MB banner in 1985 were re-released in 1986 inside Hasbro packaging. The packaging was identical to the MB releases with these exceptions:

• MB logo was replaced with a Hasbro logo
• The copyright notice on the back of the box was updated from “© Milton Bradley International, Inc” to “© Hasbro Bradley, Inc.”
• On some of the releases German was dropped as a language and replaced with English

Here’s an example of Sideswipe in his early MB packaging from 1985 and his updated European 1986 packaging now with Hasbro branding:

Sideswipe in European MB (1985) and Hasbro (1986) packaging

“The Clean Look”

What I personally really like about the European packaging is how much cleaner it looks from the front, because it’s missing the “Transforms from ….. to robot and back” text that is usually displayed on the upper left of the box front.  Anyways, as I am now inching every closer to completing my MB Transformers collection, I am slowly expanding to collecting the European 1986 releases. I’ve been casting my net ever wider in the past 6 months or so and I have found that although these Hasbro branded releases are a bit easier to find boxed than the early MB releases, this still pales compared to the amount of boxed vintage US G1 Transformers out there, which is too bad.

Inferno in European Hasbro packaging (1986)

“Collection”

A couple of months ago I got really lucky and scored a boat load of vintage Transformers in European packaging (both MB’s and Hasbro). What really struck me was how nice and shiney the packaging of the European Hasbro packaging was. It looks very glossy. I recently made some photos of Blaster, Sideswipe and Inferno, which you can see here. I also scored a Jazz and Hoist in European Hasbro packaging. I hope to add some photos of these as well soon…

Blaster in European Hasbro packaging (1986)

Damn…. Vintage G1 packaging never fails to evoke a strong emotional response from me. To me these are works of art. The design, the way the toy is presented in its packaging. Frickin’ awesome. Here are a couple of more snapshots of Blaster, Sideswipe and Inferno.

“Gallery”

[Show slideshow]

[Show slideshow]

[Show slideshow]

This gave me a chuckle. I don’t know how I stumbled upon this website, but I was undoubtedly Googling for some Transformers or Joustra Diaclone related stuff as I often do (and maybe too often). It’s a Chinese website that has -how shall I put this- “borrowed” some of the content from this site. :-)  As regular visitors to this website will know, I’m pretty passionate about collecting vintage Transformers that were released by well-known toy manufacturer MB in Europe in 1985. So much of a nut that I embarked on a mission to write what will hopefully become my magnus opus on European MB Transformers. Well, it seems someone has created a Chinese copy of these articles. Have a look (click for larger version):

To the left is the banner graphic of the second part of my on-going article series on MB Transformers and to the right is the translated Chinese version as it appeared on afforementioned Chinese website. Want more? Check this out:

Again, to the left is original work that was created by me as part of this article. To the right we see the Chinese version that appeared on this website. Pretty cool, huh? But it’s not just the second chapter of my article series on MB Transformers that got the Chinese treatment. Here’s an excerpt from the third chapter:

Those two “catalog-esque” pictures you see there were actually designed and created by me. The article contains more unique photos that I know are mine. Well, at least it seems this work was done manually by someone who is genuinely into Transformers and it looks like a personal blog. He did add his logo, but was kind enough to leave my website logo intact, so I’m not really angry about it. Quite the opposite. I think it’s pretty cool that someone from another culture at the other side of the globe is interested in what I have to say. Imitation is after all the sincerest form of flattery :-)

If you’ve never read my articles on European MB Transformers and this has peaked your interest you can find the first 5 chapters here, here, here, here and here. Enjoy!

A little while ago a very good collector friend of mine came through and made it possible for me to check off another item on my most wanted list. An MB Transformers Chop Shop! The colours on the box front have faded a little, but have done so in a very subtle and equally distributed way.

I am now down to the final 9 MB Transformers to complete my collection. You can check out my checklist and some photos of my current collection here. I have a lead on another MB item, which I really hope to score in the next couple of weeks, because it’s an item I’ve wanted for a long time. More on that if and when I do succeed in scoring it (don’t want to jinx it ;-). Anyway, I’m still on the look out for the following items:

Some more photos of cool vintage G.I. Joe and Masters of the Universe stuff I scored in the past few weeks coming up real soon!! Thanks for looking!